Projects
Pordein
Growing ROAS through creative testing for an eco-friendly brand
Pordein is an online store selling sustainable products — dinosaur-shaped bags and accessories — targeting eco-conscious and creative audiences. For several months, their campaigns relied on just 3 old posts, which led to creative fatigue and declining performance.
Objectives:
Identify new high-performing creative angles
Maintain ROAS above 2 while testing at scale
Efficiently manage budget in parallel with testing
Our Approach
Meta Ads
- Created a dedicated testing campaign exclusively for exploring new angles and formats
- Produced creatives focused on the product’s uniqueness — emphasizing the dinosaur design and eco-friendly message
- Analyzed performance in real time and adjusted quickly based on ROI
- Found the right balance between testing and maintaining overall account performance
Results
With a strategy centered on smart testing and fast execution:
Identified 2 winning creative angles
Grew ROAS from 1.5 to over 2.0 in a short time frame
Maintained cost control and profitability across the entire account
Feel like your ads aren’t performing anymore because your audience is fatigued? Let’s find fresh ideas together that bring your results back.
