Projects
Hook Shot Hero
1,300+ installs in 60 days for a retro mobile game on a modest budget
HookShot Hero is a retro-style mobile game with RPG elements that, prior to working with us, had no advertising strategy. Traffic came almost exclusively from organic sources, but the team wanted to test whether they could scale through paid ads without compromising profitability.
Objectives:
Grow installs through paid ads
Achieve a cost per install under $3
Validate the potential of video creative as a conversion driver
Our Approach
Meta Ads
- Tested multiple audience segments relevant to idle games, RPG, and retro gaming
- Produced and promoted videos showcasing real gameplay and player reactions
- Continuously optimized based on performance data, doubling budget on winning ads
Results
The game went from 0 to traction in just 2 months:
1,300+ installs in the first 60 days
Cost per install under $3, hitting the proposed KPI
Campaigns ready for scaling and global launch
Have a mobile game and want more players without burning your budget? Let’s build a launch strategy that hooks and converts.
