Projects
Coach Influent
126 event registrations at just €3.70 per registration for a coach in France
Coach Influent is a coaching program dedicated to entrepreneurs who sell online courses or consulting services. Although they had an active community, they had never run paid ads. The goal was simple: test whether online advertising could bring attendees to an educational event without exceeding a limited budget.
Objectives:
Generate event registrations at a cost under $4/person
Validate the potential of paid campaigns without relying on organic audience
Create a simple, scalable promotion funnel for future events
Our Approach
Meta Ads
- Designed ads that speak directly to entrepreneurs in the coaching and info-product space
- Used creative angles focused on the audience’s specific frustrations: lack of clients, low prices, burnout
- Concentrated budget on high-performing ads and avoided broad, wasteful awareness generation
Results
The campaign was a success from the very first attempt:
126 registrations achieved at an average cost of $3.70/attendee
Conversions generated without the help of an existing audience — cold traffic only
Funnel ready to be replicated and scaled for future events
Hosting your first event and not sure if it’s worth investing in ads? We’ll show you how to fill the room — whether physical or digital.
