Projects
Libre Ensemble
317 leads on a small budget for a travel agency serving people with special needs
Libre Ensemble is a French travel agency offering personalized vacations with 24/7 support for people with disabilities and other special needs. Before working with us, they relied exclusively on referrals and had never run paid campaigns. They had a small budget but a clear desire: to test whether online advertising could become a predictable source of clients.
Objectives:
Generate qualified leads on a limited budget
Validate the potential of digital advertising for their agency
Achieve a cost per lead under €4
Promote destinations adapted to special needs
Our Approach
Meta Ads
- Allocated budget strategically to only the top-performing ads
- Tested various creative angles and messages to build trust with target families
- Highlighted 24/7 support, client care, and the uniqueness of the service
- Tested different visuals and destinations to gauge audience response and refine the offer
Results
With an ultra-efficient strategy, Libre Ensemble proved a small budget can deliver big results:
317 qualified leads generated
Total investment: ~€1,000
Over €20,000 in revenue generated from the campaign
Think you have a niche service that deserves more visibility? Let’s build your first campaign that delivers real results.
