Projects
Naples Vitality
Lowering cost per registration for a functional medicine clinic with weekly webinars
Naples Vitality, a functional medicine clinic in the US, hosts free weekly webinars led by Dr. Linell King. Although the offerings were valuable, the cost per registration remained high — around $9 — which was limiting scale. The Meta account had few tested creative angles and a low volume of varied content.
Objectives:
Reduce cost per registration below $5
Scale weekly events while maintaining profitability
Diversify creative angles and audiences
Optimize budget toward high-performing ads
Our Approach
Meta Ads
- Complete account audit and detailed target audience research
- Creation and testing of new creative angles based on the audience’s real pain points
- Adopted an 80/20 budgeting structure: 80% toward winners, 20% for testing
- Tested diverse layouts and formats to increase engagement and CTR
Results
Meta campaigns became a predictable channel for profitable registrations:
Cost per registration dropped to $5.66 at the first optimized webinar
Fell to $4.34 by the third webinar
Significant volume growth without compromising profitability
Have a recurring event and want each attendee to cost you less? You focus on delivery — leave the rest to us.
