Projects
Let Loose
Complete brand turnaround for a digestive supplement brand through Meta and Google Ads
Let Loose is a supplement brand focused on digestive health. With a ROAS of just 0.7 on Meta, the strategy was lacking structure, testing, and segmentation. The brand urgently needed a complete overhaul to become profitable and scalable.
Objectives:
Achieve a ROAS above 1 on both platforms
Scale budget without compromising profitability
Complement Meta audiences with additional reach through Google
Identify the creative elements driving the best results to replicate them
Our Approach
Meta Ads
- Constant testing of angles, hooks, and formats, with weekly analysis and iteration
- Ran ads from the founder’s Instagram account to leverage the power of her personal brand
- Whitelisted 2 creators for diversification
- 80/20 budget allocation: 80% to top-performing ads, 20% for testing
- Fully revised tracking for accurate measurement
Google Ads
- Complete reconstruction of conversion tracking
- Search campaign segmented by: constipation, magnesium, intestinal transit, long-tail queries
- Whitelisted 2 creators for diversification
- Launched two Performance Max campaigns: one for acquisition, one for retargeting
- Brand protection campaign to avoid losing traffic to competitors and compensate for lack of SEO
Rezultate
Let Loose became a textbook example of a complete turnaround in just a few months:
Meta Ads
Consistently ROAS above 1
Monthly budget scaled 10X compared to January
From $10,000 to over $100,000 monthly budget invested profitably
Google Ads
ROAS of 1.25 without brand protection and 1.38 with it
Scaled to $200/day while maintaining profitability
Outperformed competitors in top-of-page rate
