Projects
Dorna Medical
Scaling a private clinic on Meta and Google in Iași
Dorna Medical, a private clinic located in northeastern Romania, was struggling for visibility against giant competitors like Medlife, Medicover, and Regina Maria. Realizing their advertising efforts were falling short, they sought a complete reassessment and improvement of their digital advertising strategy — starting with an in-depth ad audit to identify areas in need of improvement.
Following the results of our audit, Dorna Medical began an advertising journey across two platforms, utilizing both our Google Ads and Meta Ads services.
Objectives:
Significantly reduce cost per lead
Generate targeted appointments for key medical specialties
Protect brand visibility against competitor strategies
Increase client-brand interactions across all platforms: Messenger, website, call center, etc.
Our Approach
Campaign structure:
- Used SKAGs for precise control and exact-match keywords combined with Manual CPC to dominate search results for core services such as Imaging and Pediatrics, later transitioning to a Maximize Conversions strategy for efficiency
Audience and remarketing:
- Built a significantly large remarketing audience through ad interactions and organic engagement, using Target CPA and Enhanced CPC for higher-conversion segments
Meta
Strategic restructuring:
- Completely reorganized the ad account for reporting clarity and algorithm optimization, with targeted campaigns leading to more efficient lead generation
Creative revitalization:
- Directed the graphic design team toward concepts that resonated with the audience, using data from our audit and ongoing feedback from the ad account
Results
Google Ads success:
- Integrating the “Call Now” extension significantly streamlined the conversion process, accounting for 40% of campaign conversions. This, combined with other optimizations, led to a 24% increase in phone calls, a 10.5% increase in messages, and a 73% jump in web form completions.
Meta Ads transformation:
- Average cost per lead dropped drastically by 79.6%, demonstrating the effectiveness of the revised advertising approach in cutting spend and maximizing results
Daily calls increased by 44%
Messages on Meta requesting appointments grew by 22%
Web form submissions saw a remarkable 97% increase
