See how we more than doubled ROAS for Climbers' Gift

Climber’s Gift, a UK-based E-commerce brand, specializes in climbing and bouldering equipment, along with climbing-themed home decor and various accessories. The company struggled with self-managed advertising, leading to low ROAS (1.02) and high CPA (£40).

Campaign objectives:

Aim to uncover effective advertising approaches, along with new angles and creative ideas.

Establish a testing system for evaluating advertising effectiveness

Our approach

Research and creative development: Conducted research to identify 8 unique benefits of products, aligning with customer needs.

Audience analysis: Analyzed the customer avatar, identifying 5 key problems faced by the target audience that our products could solve.

Testing and refining: Produced diverse creatives, testing various angles and refining targeting based on audience behavior and preferences.


Achieved a ROAS of 2.65, more than doubling the initial rate.

Reduced CPA to £16.29, less than half of the prior figure.

Discovered winner angles for ads in this niche

Curiosity killed the cat, not the business

Do you want to see what we could do for your business?

We offer a FREE ad audit for a couple business in which we see potential every month, so there is only potential upside for you.

If you’re interested in having a discussion about what we could do for you, go ahead and book a slot. We won’t push a sale on you, but we’ll strive to offer you great value for your time.